With the Chrome 90 release in April, we’ll be releasing the first controls for the Privacy Sandbox (first, a simple on/off), and we plan to expand on these controls in future Chrome releases, as more proposals reach the origin trial stage, and we receive more feedback from end users and industry. In particular, it’s clear that people will want to tune whether content is tailored to them (or not) – in addition to keeping their private info private. This is great news for users, publishers, and advertisers – all of whom are critical for the future of the web – so we’re excited to carry this work forward.Īnother important area of focus is user-facing controls.

In fact, early testing of the Federated Learning of Cohorts (FloC) algorithm shows that new privacy-preserving ad solutions can be similarly effective to cookie-based approaches. What follows are key updates since our announcements last January and October.Įarly results, and new proposals ready for testingįive different Privacy Sandbox proposals are available for testing now – or will be very soon – in key areas like fraud detection, the tailoring of content, first-party treatment of a company’s owned and related domains, ads measurement, and a private-by-default way to request browser info. We are excited to continue testing this foundational tech with the active involvement of ecosystem partners and industry forums – all to move the web forward, together. Early test results are also looking promising (see below)! Today more than 30 different proposals have been offered by Chrome and others, including many that we believe are key to rendering third-party cookies obsolete. Since then, we've been working closely with the broader web community, including W3C, to design and implement new privacy-preserving technology, while also preserving the vitality and sustainability of the open web. A year ago we announced our intention to phase out third-party cookies and replace them with new browser features that are fundamentally more private.

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